About Me

One Amy Santiago-level word nerd at your service.

 
Michelle is standing on a snow-covered hill, it's snowing and her hair is wet. She wears and big yellow coat and a pink check scarf.

Storytelling is my jam (so don’t worry if it’s not yours)

I know not everyone’s as obsessed with words as I am. That’s why I’m here to turn your passion into captivating content and copy.

If you’ve got a creative small business and you want marketing that…

  • is actually interesting

  • feels authentic (not like some sales robot)

  • has just the right amount of ✨ strategic magic ✨

Then you’re in the right place!

When all these things combine? You feel GREAT about your website/emails/blog/podcast and your dream clients know instantly that you’re 100% their type.

And if you also have a love of British telly, a Yorkshire Tea addiction, and don’t mind chatting about your latest reads, then I’m the perfect person to get nerdy about content with.

 

 By the numbers…

Okay, so I’m mostly about letters but sometimes numbers are cool too. (These stats are not 100% accurate, mainly ‘cause I’m better with words 💁‍♀️)

9
Years as
a journalist
190+
Podcast episodes
Published
10
Years as a
Blogger
2000+
Cups of
Yorkshire Tea

I don’t just write words for small business peeps.

 

Before I entered the world of marketing, I was a newspaper journalist. Think: frantically chasing interviews, shouty press conferences with politicians, courtroom dramas and tight deadlines.

There was also the most amazing array of human stories. I think I’m pretty privileged to be let in on some of the most emotional parts of people’s lives.

I took a break from the newsroom while we lived in England because burn out is a bitch. I LOVE working with passionate and creative small business owners. But when we moved back to Australia, I also found myself yearning to return to reporting.

So, like the iconic Old El Paso advert says I’ve decided to do both.

If you’re interested in seeing what I write when I’m not working on your content, press the button below!

My values

  • Enjoyment

    Basically, I don’t think you should do stuff you don’t enjoy. I’m all about working out a marketing system that feels fun for you!

  • Passion

    We all have those things we’re weirdly obsessed with and could present a TED talk on with 5-minutes notice. Embrace it (and add it to your copy!)

  • Michelle stands in the snow, she has a yellow coat on and snow on her hair and she is laughing

    Empowerment

    I want to help you feel confident in and excited by your content marketing. I’m here to cheer you on and encourage you every step of the way.

  • Michelle stands in the snow in a yellow coat and she is laughing

    Connection

    I believe genuine relationships should be at the heart of all our business communications.

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