How I can help you…
I’d love to be your overly enthusiastic one-woman content cheer squad. I also have plenty of advice and actionable tips that will come in handy. Like the love-child of Amy Santiago and Hermione Granger (but with an Aussie accent).
Together we’ll create authentic, valuable and strategic content so your dream clients fall in love with you and your business.
The best bit? I’ll help you feel confident in your work and enjoy the creation process.
60-minute consultation
A power-hour style consultation to get targeted support on a creative dilemma or plan some cracking content. By the end of our time together you’ll have more clarity and a practical plan of action to keep you motivated.
Creative Consultations are ideal for you at any stage of your business journey.
1:1 mentoring
Content with Confidence is for small business owners who want to create with confidence, ease and enjoyment. Over 3 or 6 months, your bespoke mentoring will help you design a content marketing strategy that works for you and your business.
This service can be tailored to any stage of your business journey.
Done-with-you content
Let me write words you (and your audience) can’t get enough of with the Content Collaboration package. Turn casual followers into loyal clients with captivating, story-led blog posts written with you by an expert storyteller.
This is ideal for established businesses ready to outsource marketing.
“I feel like a huge weight has been lifted off my shoulders because marketing and content creation is no longer something I dread, but rather something I’m looking forward to.
Michelle is so kind and supportive and is so good at helping you figure out what will work for you.”
– Madeleine, 1:1 mentoring client
Hi! I’m Michelle…
…it’s so lovely to meet you! I’m a journalist turned mentor and content writer. Storytelling is my jam, and there’s nothing I love more than turning your passion into captivating words.
My mission is to show small business owners how to create content with ease and confidence so that marketing doesn’t feel like marketing.
I promise there’s no sleaze, no one-size-fits-all, no stress. Just authentic, valuable content you’re proud of and enjoy making.
No matter what stage of your business journey you’re at, you’re welcome at The Unfinished Bookshelf…
Testimonials
Read the latest blog posts
Listen to Michelle’s podcasts
Content Etc.
Content Etc. helps small business owners feel confident and excited creating online content that builds genuine connections. In this podcast learn everything from SEO writing basics to crafting better headlines and building a captivating podcast. Each episode includes practical tips you can take action on straight away.
Better Words
Better Words is a podcast for word nerds where two best friends chat to authors and creative people about their writing and storytelling process. Expect diverse voices, a spotlight on Australian authors and books with a feminist punch. Grab a cuppa and join us for the book club!