I teach you the research, writing, and editing techniques of SEO-friendly blog content so you can confidently and consistently communicate using your brand voice and build deep audience engagement.

  • Is your business blog just an afterthought? 

  • Are you overwhelmed with ideas and confused about how best to communicate with your audience?

  • Do you feel like a ‘bad writer’ or that you can’t express your thoughts in an interesting way?

  • Do you feel like you ramble on in your posts and have no direction? 

  • Are you stuck with SEO and confused about how to implement it when you sit down to write a blog post? 

  • Do you enjoy writing but question your ability and feel overwhelmed by blogging?

You’re not alone. Ready to make a change? Imagine...

  • Feeling confident in your ability to write, edit, and express your ideas in an engaging way that fits wholeheartedly with your brand voice

  • Saying goodbye to feeling overwhelmed by too many ideas 

  • Optimising your content for search engines while still enjoying the writing process

  • Bringing your audience so much value they constantly recommend your work


Are you ready to build the foundations of consistent, confident blogging? With tailored feedback and advice on your biggest writing struggles?


The Write Stuff Blog Mentoring

A private 1:1 mentoring program tailored to you and your brand

Here’s what we’ll work on...

  • Idea generation and research strategies. Learn why research is important for search-friendly content and how to use that research without plagiarising. 

  • Understanding why writing is such an important piece of the SEO puzzle and how you can structure your posts for online optimisation.

  • Refresh specific grammar and punctuation elements (including active and passive voice) and learn a flow to edit your writing without stress or overwhelm.

  • Get tailored feedback on your writing and subsequent edits

  • Any other writing or editing struggles.

Here’s how it works…

  • Four weekly 60-minute Skype calls to cover course content, including focusing on your biggest writing struggles, plus an initial kick-off call

  • Access to me through VOXER Monday to Friday for ongoing support and accountability

  • Lifetime access to my course and resources

  • Tailored feedback on two sample pieces of content

Your investment: £297

This is an introductory price, which will be increasing in 2020. 

This is a hands-on program which will involve homework between sessions so I can give you tailored feedback. These 1:1 spots are limited because I want to serve my clients fully, and customise the course to help you achieve your goals and make a real difference to your blogging habits. Click below to submit an application and I’ll be in touch to schedule a free discovery call where we can make sure we’re the right fit for each other. 


Why work with me?

Hi! I’m Michelle, a book nerd, podcast addict, and Oxford Comma fan. 

I’ve developed this 1:1 program from my experience as a senior journalist in a thriving regional Australian newsroom. 

During five years in the news industry, I worked across in a variety of roles including photojournalist, sub-editor, acting chief-of-staff, acting deputy editor, and digital producer (website and social media management). As a reporter I wrote news and feature stories on everything from community issues to courts and crime, politics, and obituaries. 

Working in a newsroom gave me invaluable experience in: daily idea generation for a hyper-local audience, dealing with the stress of rolling daily deadlines, detailed copy-editing, and optimising news stories for a website achieving over 400,000 weekly pageviews. 

I’m a massive book nerd and I’ve been blogging and reviewing for seven years. I’ve also studied editing as part of my Masters of Arts (Writing and Literature). 

But, trust me, I’ve been where you are. When I started blogging, I had no idea what SEO was never mind how to write in that style. My first few news stories? I shudder to think about them now!

With plenty of practice, I’ve developed my writing confidence and learnt how to effectively edit my work for different mediums. 

Writing isn’t about getting things perfect in the first draft, or memorising grammar and punctuation rules. If you’ve got a passion, I want to help you share it with confidence so you can get back to building your business. 

I believe everyone deserves to feel confident in our ability to express ourselves in writing (and online). Together we can break down the barriers of writing and I’ll show you in simple terms how the rules can really improve your writing.

Here’s what others have to say about working with me…

In 2018 and 2019 Michelle Gately acted as “beta-reader” for a number of my client’s manuscripts that I was seeking editorial and reader feedback on, with a mind to polishing and submitting to publishers in order to secure publishing deals. 

Michelle’s feedback and insights were extraordinarily helpful; not only in ensuring manuscripts were up to the highest standard in terms of story, structure, and grammar; but also in providing commentary on where they sat in the market and offering her own instincts as to whether or not they were ready for the industry – instincts I paid keen attention to, trusting as I am in Michelle’s perceptiveness.
– Danielle Binks, editor and agent at Jacinta di Mase Management

Working with Michelle has been a fantastic experience. Not only did she drastically improve the quality and readability of my copy, but she did so in a kind, professional, and approachable way.

Plus since she explained the reasons why she was making the changes, I was then able to learn from her and apply what she had said into my own writing! I couldn’t be happier with my experience working with her, and will definitely be approaching her in the future for all my copywriting needs!
– Jade Marie, Smush Designs

Michelle is an ambitious, talented and courageous journalist who I can recommend  for any media role.

She was often a willing and enthusiastic mentor for our  junior reporters. This involved training and  supporting them  with learning the Bulletin’s publication system and also assisting them with improving  copy and adopting the correct writing style.
– Frazer Pearce, editor of the Rockhampton Morning Bulletin