Marketing strategy meets storytelling magic for website words that nurture & connect

 

Creative small business content and SEO copywriting that speaks to your audience, helps you sell without feeling cringe and frees you from the social media scroll-hole.

 

Writing wing-woman, at your service 🫡

(how you can get my words in your business)

  • SEO blogs or emails to nurture and engage your audience, helping to turn casual followers into loyal clients or returning customers.

    Dreamy words on repeat, please!

  • For those who are starting from scratch with a new website or itching to give DIY copy a facelift.

    Let’s make your website words irresistible.

  • Sick of second-guessing everything?

    Get my eyes on your website with The Copy Edit, where I’ll also rewrite and polish parts of your DIY copy.

    Or, get an injection of expertise and bucket-loads of advice in a power hour. Open in the final month of each quarter.

  • Love podcasts? Listen to Content Etc for advice from me and guest experts.

    Or join Notes from the Margins for gentle weekly encouragement, tips and reflections from running a creative business.

a month of content, sorted!

✏️

a month of content, sorted! ✏️

Wanna get four hours of your life back so you can keep binging Netflix? Yeah, me too. That’s why I created this free set of content prompts for you.

They’re divided into prompts to help you share your expertise, tell your story, sell your stuff, share social proof, and build community. Plan, create and post. Rinse and repeat.

 

📝 Hi, I’m Michelle! I’m a professional storyteller.

Well, if you want to get technical about it I’m a journalist, podcaster and content/copywriter. The perfect profession for a Matilda wannabe who always had a book in hand 📖

Imagine creating content with ease and confidence. I want to show you why that doesn’t have to stay a dream. Let’s make marketing joyful and uplifting, not that thing on your to-do list you’re always dreading.

I’ve got zero tolerance for sleazy sales tactics and if you’re looking for one-size-fits-all solutions, I suggest hitting the ‘back’ button right now. 

But if you want authentic, valuable content you’re proud of and enjoy making then Word by Word is the place for you.

Copywriting, content & marketing tips on the blog

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